The National Memorial Arboretum is a British site of national remembrance at Alrewas near Lichfield. It is situated on a 150-acre visitor ite on the edge of the National Fores and its objective is to honour the fallen, recognise service and sacrifice, and foster pride in the British Armed Forces and civilian community.

In March 2017, after undergoing a large scale regeneration project, the Arboretum’s new award-winning Remembrance Centre was officially opened by The Duke of Cambridge. Featuring three new exhibition galleries, larger restaurant and shop, separate coffee shop and a courtyard with garden, it provides visitors with facilities fitting that of a large scale visitor attraction.

In 2018 the National Memorial Arboretum was awarded Gold Large Visitor Attraction of the Year in Awards for Excellence, as well as Coach Friendly Attraction of the Year in the British Coach Tourism Awards.

The NMA welcomes over 300,000 visitors from all over the world to its site each year, including over 20,000 young people for formal and informal learning visits. Visitors can enjoy discovering almost 400 memorials nestled amongst some 25,000 trees, experience riverside walks and participate in a wide variety of daily activities such as guided walks, land train tours, memorial talks, exhibitions and buggy tours.

Each year around 250 events take place on site, from small intimate services of Remembrance to set piece events like Armistice Day, Remembrance Sunday, a summer proms and Armed Forces Day.